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(MOBI) Selling the Invisible by Harry Beckwith

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    Carla Little
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    Selling the Invisible
    A Field Guide to Modern Marketing

    by Harry Beckwith

    🔗 Selling the Invisible : READ MORE 🔗

    • Format: hardcover, 252 pages
    • Publisher: Warner Books (NY)
    • Release date: March 1, 1997
    • Language: english
    • Author: Harry Beckwith
    • Genres: business, buisness, management, psychology, communication, entrepreneurship
    • ISBN: 9780446520942 (0446520942)

    About The Book

    A treasury of hundreds of quick, practical, and easy-to-read strategies — few are more than a page long — Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects — and how to deal with it; the vital role of vividness, focus, “anchors, ” and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention…and much more.

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    Online ebook Selling the Invisible Harry Beckwith download on Kindle on Book Depository. Hardback Selling the Invisible buy cheap. PDF book Selling the Invisible by Harry Beckwith read on Books-a-Million.

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